ITO NYC - 4.9 rating - Modern Japanese Omakase in Tribeca
ITO NYC offers a cutting-edge Japanese omakase by chefs Masa Ito and Kevin Kim, featuring seasonal fish flown directly from Japan. With only two nightly seatings and a $295 chef’s menu, this Tribeca destination is one of NYC’s top-rated sushi counters.
🔹 Restaurant Overview
Name of Restaurant: ITO NYC
Location + Full Address (with nearby landmark/subway station):
75 Barclay Street, New York, NY 10007
Landmark: Chambers St Subway Station (1/2/3/A/C) – 3–5 mins walk
Located in a quiet Tribeca corridor known for high-end dining.
City + Neighborhood Tag: Manhattan – Tribeca
Opening Year / Newly Opened: Modern omakase concept by Masa Ito, Kevin Kim & VCR Group (Updated 2024)
Cuisine Type: Japanese · Seasonal Sushi · Modern Edomae Omakase
Dining Style: Exclusive Sushi Counter · High-End Omakase
Price Range: (Average cost for two: ~$590+ before tax & beverage)
Special Offers / Details:
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One exclusive omakase: $295 per person
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Reservations open 21 days in advance at 12 PM
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Two seatings nightly: 6:00 PM & 8:45 PM (Tue–Sat)
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Must confirm via Resy text within 24 hours to avoid cancellation
🔹 Ambience & Interiors
Interior Theme: Minimalist, elegant Japanese refinement with modern design touches
Seating Capacity & Layout:
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Intimate sushi counter setting
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Limited seats for an exclusive omakase experience
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Chef-forward layout encouraging interaction
Lighting & Music Style:
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Soft, warm lighting highlighting fish and chef technique
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Quiet, refined atmosphere
Outdoor Seating / Rooftop / Patio / Private Dining:
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No outdoor seating
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No private dining (counter-only omakase experience)
Unique Interior Highlights:
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Clean-lined Japanese-inspired craftsmanship
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Chef-focused dining where each seat has a perfect view
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Sleek modern aesthetic blending tradition with contemporary design
🔹 Food & Drinks
Most Recommended Items (Top 5–10):
(Exact omakase varies seasonally; typically includes)
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Seasonal Japanese nigiri selection
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Toro variations (chu-toro, o-toro)
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Hokkaido uni
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Aged akami
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A5 wagyu preparations
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Handroll course (chef’s choice)
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Signature tamago finish
Beverage Highlights:
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Carefully curated sake pairings
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Japanese whisky options
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Premium wine & beverage list available on request
Signature Experience You Must Try:
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The $295 Seasonal Omakase – Only offering at ITO NYC
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Optional sake pairing
Dietary Options:
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Extremely limited modifications (traditional omakase format)
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No vegetarian or non-seafood options
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Guests with allergies should contact the restaurant in advance
🔹 Service & Experience
Service Type: Chef-Led Sushi Counter · High-Touch Hospitality
Staff Behavior & Professionalism:
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Attentive, knowledgeable, detail-oriented
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Refined yet friendly interactions
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Expertise in guiding guests through the omakase
Waiting Time Experience:
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Reservations mandatory
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Confirmation required; unconfirmed reservations may be canceled
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Guests encouraged to arrive 10 minutes early
Ideal For:
Luxury dining · Sushi enthusiasts · Celebrations · Special occasions · Food-focused couples
🔹 Menu & Pricing Snapshot
Menu Overview:
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Single nightly omakase ($295 pp)
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Seasonal fish shipped directly from Japan
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Modern meets traditional Edomae expression
Best-Selling Elements:
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Toro flights
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A5 Wagyu course
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Hokkaido uni
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Signature handroll
Chef Team:
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Chef Masa Ito
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Chef Kevin Kim
Part of the VCR Group collaboration delivering a cutting-edge sushi program.
🔹 What Makes This Place Special?
Brand Story / Concept: ITO NYC is a forward-thinking omakase concept blending deep Japanese culinary tradition with modern execution. The partnership of Masa Ito, Kevin Kim, and VCR Group creates a dining experience recognized for its exceptional precision, ingredient quality, and craftsmanship.
Chef Profiles:
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Masa Ito – Known for elegant, minimalist Edomae technique
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Kevin Kim – Crafts contemporary touches with pristine fish selection
Instagrammable Highlights:
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Clean, geometric sushi counter
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Omakase progression shots
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Wagyu & uni highlight pieces
🔹 Ratings – Reviews.Restaurant NYC Scale
🔹 Operational Info
Opening Hours: Tuesday–Saturday
Two seatings: 6:00 PM & 8:45 PM
Reservation Needed:
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21 days in advance at 12 PM
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Email: info@itotribeca.com
Parking: Street parking + nearby paid garages
Wheelchair Accessible: Limited access depending on counter availability
🔹 Map Embed
Google Maps URL: https://maps.app.goo.gl/PtbBxtboMELnC74p9
🔹 Call-To-Action Buttons
Reserve a Table → https://www.ito-omakase.com
Get Directions → Google Maps link
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